Melanie Mohr on GenZ shopping habits and influencer marketing
Today our guest is Melanie Mohr, a Berlin-based entrepreneur and a working mother with more than 20 years of experience producing and telling stories with video. In 2016 she founded YEAY - the leading video m-commerce platform providing GenZ with a bespoke space to share and shop.We discuss about her passion for technology and in particular the full potential blockchain offers in keeping an open and decentralised web. This summer, Melanie is launching WOM Token as a new and transparent way for brands to reward peer-2-peer recommendations and for fans to share the things they love.
- Word of mouth marketing has the highest conversion rate
- 2.1 billion product recommendations are made each day on social networks
- Influencer job split into the content creator and the content validator